About the Program
Visual Communication Design which comprises many fields, like photography, video production, advertising design, game design, and page design emerged with the rise of the needs of the last centuries. Because of these characteristics, Visual Communication has its own unique place in the communication faculties. Visual Communication Design exceeds the limitations of graphic design and embraces a wide range of areas related to mainly communication such as TV and film production, video and image processing, 2D and 3D animation, photography, package design, and corporate identity design. Visual Communication Design education, in short, is for the students who like transferring knowledge, ideas, and dreams using photographic images, videos, and films, and who want to discover the creative potential in visual elements, and new things deeply affecting them.
Education Opportunities
The program utilizes an interdisciplinary approach using art and technology, supported by other scientific disciplines, which allow students of the department to have real work experience during their education. In addition to the theoretical courses in which the current aesthetic trends and theoretical foundations of communication are taught in mutual interaction, the department offers video production, multimedia design, 2D and 3D graphic animation, editing and generic graphics, and web design, where students will discover their own creative potential and develop them further with the expert assistance of faculty members. The courses are conducted in an international atmosphere by experienced academicians and lecturers who are experts in practice. As the program education language is English, the graduates can easily adapt to the international agencies and media organizations with the experience they have gained from the international profile of the university and the department.
Career Areas
Students who graduate from the Department of Visual Communication Design can gain the opportunity to work in many areas of the communication sector, with the interdisciplinary intellectual and creative skills they have gained and their skills to master new communication technologies. In addition, students can orient themselves towards the academic field if they wish. With the existing cooperation with media organizations, agencies and printing houses, the students of the department have the chance to gain experience in real business life during their education. Our graduates can find career opportunities in the following areas with the technological knowledge and creative skills they have acquired:
• Web Design
• Animation
• Interactive Information Design
• Computer Aided Graphic and Multimedia Design
• Advertising and Public Relations
• Video and Film Production
• Special Effects Design
• Post-Production
• Art Director or Creative Director in Advertising Agencies
• PC Software Screen Work
• Editing Suits in Local, Regional, and National TV Organizations
Contact
Faculty of Communication
Çevik Uraz Center, CU124
Tel: +90 392 671 1111 Extension: 2301
Faculty E-mail: secretary-foc@ciu.edu.tr
Head of Department: Assoc. Prof. Dr. Dilan ÇİFTÇİ
Head of Department E-mail: dciftci@ciu.edu.tr
Compulsory Courses
First Semester
INTRODUCTION TO MASS COMMUNICATION
Course code
COMM101Credit
3Theoretical
3Practical
0Ects
5
This course introduces students to the structure and functions of mass media, with special attention to emerging information technologies. It is designed to introduce communication students to the various media industries, including print and digital media. The impact of the mass media on lifestyles, public opinion, governance and business are also studied. Special attention is given to the historical background of traditional mass communication tools such as books, newspapers, magazines, radio and television by comparing their significance and influence on daily life of society, as well as their impact on the economy. The course also addresses the fundamental elements in the communication process and their significance to media relations.
READING AND WRITING SKILLS-I
Course code
ENGL141Credit
3Theoretical
2Practical
2Ects
4
This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.
DRAWING AND CLAY MODELLING
Course code
GADS103Credit
3Theoretical
2Practical
2Ects
5
This course focuses on the basic elements of drawing and clay modeling. The Drawing and Clay Modelling course enables students to learn the process of creating things out of clay or employing sculptural methods through observation. It seeks to promote awareness of the utilization of source material and innovative ideas by developing a final three-dimensional piece from sketches and maquettes. Students will acquire abilities to see and comprehend three-dimensional form by the end of the course. Students are introduced to the basics of typography and graphical presentation of their ideas, and later on familiarized with the methods of processing a model based on their drawings.
INTRODUCTION TO COMPUTERS
Course code
ITEC110Credit
3Theoretical
2Practical
2Ects
4
The aim of this course is to give the students an understanding of the fundamentals of computers such as the basic components of the computers, input, output, storage devices and processing as well as application and system software, utility programs and internet basics. At the end of this course students will be familiar with the computer terminology and able to use the word processing and spreadsheet programs as well as efficient internet usage. General presentation of computer technologies, Windows operating system and applications in the Microsoft Office packageWord, Excel, Access and Power Point , softwares used in pharmacies, drawing for academic purposes and web-based method of screening of literature are also covered.
TURKISH LANGUAGE
Course code
TREG100Credit
0Theoretical
2Practical
0Ects
2
This course examines basic areas of language and expression. In the first half of the course, the theoretical approach to language is formed and the spelling rules of the Turkish language are studied. In the latter part of the course, language and narrative errors are studied together with editing. In the second half of the course, formal writing, curriculum vitae, petition, evaluation of the columns in terms of language and style, types of written expression and practice; Turkish production and application of shooting attachments; Turkish grammar structure; It is aimed to teaching subjects like phonetics of Turkish to students.
TURKISH
Course code
TURK100Credit
0Theoretical
2Practical
0Ects
2
This course provides an orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and the letters which are not included in the English alphabet (i.e. Turkish letters ç-ğ-i-ö-ş-ü). In addition, basic grammar and sentence structure forms in Turkish are practised. The required grammar and vocabulary will also be developed through their adaptation to daily situations in contexts such as introducing yourselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and question sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.
BASIC DESIGN-I
Course code
VICD101Credit
6Theoretical
4Practical
4Ects
7
The course focuses on the basics of design through design elements and principles such as harmony, contrast, balance, unity, dilemma, dominance, repetition, rhythm, analogy, metaphor. The course introduces colour theory and its application to design. The course examines Euclidean geometry, composition of shapes, forms and spaces with the emphasis on their visual expression such as light, colour, texture, shade, gestalt principles of perception, figure-ground relations, orientation, formal transformations, interdependence and relationships; studies on ordering systems; introduction of abstract/real concepts in a design process, as well as the principles of two and three-dimensional design, emphasizing function as a determinant. Theories of design will also be introduced.
VISUAL PERCEPTION AND DESIGN
Course code
VICD111Credit
3Theoretical
3Practical
0Ects
5
Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.
Second Semester
READING AND WRITING SKILLS-II
Course code
ENGL142Credit
3Theoretical
2Practical
2Ects
4
This course is the continuation of ENG 101. The course aims to improve students' listening, speaking, reading, writing and working skills. In the course, students are guided in writing compare and contrast essays using Venn diagram. In addition, the aim of the course is to learn the necessary conjunctions for composition writing. In addition, the students will be able to write a four-part critical composition by learning the difference between ideas and factual real sentences and how to write the opposing opinion and sentences used to refute it. Thus, the students will be able to distinguish between the compare and contrast essay and discursive essay. Students will also be able to make presentations by using presentation techniques. In addition, this course aims to summarize the reading pieces of the students and to use the strategies of reading and to draw conclusions and meanings using their reading skills.
PSYCHOLOGY
Course code
PSYC110Credit
3Theoretical
3Practical
0Ects
6
The aim of this course is to provide an introduction to the wide range of topics covered by psychology. By the end of the course, students will be familiar with the major theories and the methods of research used to analyse behavior. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.
BASIC DESIGN-II
Course code
VICD102Credit
6Theoretical
4Practical
4Ects
7
Basic Design II introduces primary element and forces of the dynamics of visual forms and deals with the concepts of form, space, structure, texture and color as well as the basic principles of 2D and 3D design with a special emphasis on visual perception and Gestalt theory in design. Students will learn how to build up an effective composition using collage in a context, search of an effective composition detailed from coincidental typographic arrangement, introduce symbol and sign, create abstraction and pictograms, study natural objects within a design system containing measuring, extent, texture, tones, values and effective composition. Theoretical presentations about graphic and visual communication design work fields and concepts will also examined in the course.
HISTORY OF ART AND CULTURE
Course code
VICD106Credit
3Theoretical
3Practical
0Ects
3
The course focuses on the history of art and culture. In this scope History of Art and Culture introduces the developments and concepts related to development of art and culture. Variety of fields such as painting, sculpture, drama, music, literature and architecture are discussed within a socioeconomic and political context; to give the student a total understanding of a particular time and place in history. Students are expected to have an awareness about the development and chronology of the art-historical periods and of distinctive styles. Within this perspective this course starts with first human being efforts in terms of art and continues towards to the current times where art and culture interactions become more complicated and less immediate.
INTRODUCTION TO DESIGN STUDIES
Course code
VICD108Credit
3Theoretical
3Practical
0Ects
3
By examining more general problems about production, consumption, and usage and how these issues fit into a larger conversation about design and culture, this class explores several facets of design. By critically analyzing and visualizing the interactions of gender, power, ethics, status, and racism within design practices and objects, students will evaluate the relationship between design and culture. Students will read theoretical, historical, social, and political works of literature, allowing them to thoroughly examine these complex subjects. In the end, students will be able to understand and express how design studies give us a "critical" perspective on how to investigate and assess how design functions as a cultural, economic, and social form.
DESKTOP PUBLISHING
Course code
VICD114Credit
3Theoretical
2Practical
2Ects
6
This course is to prepare students to use computer software for desktop publishing and to create documents ready for publication. Desktop publishers work as project administrators, production specialists, graphic artists. Courses in desktop publishing are available individually online, or they may be found as part of a graphic design. Within the scope of this course, students will be eligible in working all fields of design and publishing based organisations. This course will also teach the students to combine principles of design and knowledge of the news to produce a compelling publication in terms of cover page design, picture editing and billboard designs.
Third Semester
BASIC PHOTOGRAPHY
Course code
COMM231Credit
3Theoretical
2Practical
2Ects
6
This is an introductory course in photography, covering its history, aesthetics and basic techniques. The course covers practical instruction and theoretical perspectives as well as some hands-on photographic work and field trips, enabling students will prepare a portfolio of work. Students are also expected to gain a detailed historical and aesthetic knowledge concerning the development of the medium of photography, as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context, both digital and analogue photography will be thoroughly examined.
GRAPHIC DESIGN
Course code
VICD201Credit
3Theoretical
2Practical
2Ects
6
Graphic Design course has two aspects: theory and studio works. While the theoretical aspect focuses on the knowledge critical to graphic design, studio works combining theoretical and technical knowledge in the area of graphic design. Within this context, history of graphic design, principals of graphic design including alignment, balance, consistency, contrast, golden rectangle, proximity, and white space, theory of design, colour and materials, basic drawing and typographical techniques, problem solving and design process, basics of creating a portfolio are presented. Design systems, determining design issues and criteria, their visual forms, functions and solutions to these problem, design media and materials will also be considered in the course.
TYPOGRAPHY
Course code
VICD203Credit
3Theoretical
2Practical
2Ects
5
The aim of Typography course is to introduce students to the use of typography in visual communication design, look closely at the letter anatomy, work with words and paragraphs, design posters and publications with relevant software. Typographic design systems, the aesthetic functional and conceptual use of lettering for printing, typographic uses of various visual media and technical methods are examined in this course. In this scope the course focuses on anatomy of letter, letter classifications, letter spacing, kerning, tracking, leading, alignments, hierarchy and these concepts in typographic designs. It also teaches technical skills necessary for specific computer programs to develop typographic animations.
HISTORY OF FILM AND ANIMATION
Course code
VICD207Credit
3Theoretical
3Practical
0Ects
4
This course is designed to equip students with a foundational knowledge of film and animation history which they will be able to develop either through further academic study or though their own initiative. The course provides an overview of the history of cinema, focusing on major cultural and creative traditions that have influenced the global development of the medium from the late nineteenth century to the present. Topics will include Soviet cinema in the 1920s, Italian Neorealism in the 1940s, the French New Wave in the 1950s and 1960s, and the emergence of digital technologies in the present era.
SOUND AND MUSIC FOR AUDIO-VISUAL STORYTELLING
Course code
VICD211Credit
3Theoretical
2Practical
2Ects
4
Sound and Music for Audio-Visual Storytelling explores the creative and technical aspects, aesthetics, and psychology of combining sound design and music for use with film, video, VR and other visual media. This course examines the interaction of sound and vision in a collaborative creative performance project that combines visual media and original music. In this course, the students will comprehend the importance of sound, which engages audiences: it helps deliver information, it increases the production value, it evokes emotional responses, it emphasises what’s on the screen, and is used to indicate mood. And they will learn how to correctly use sound effects, music, and even silence, which can enhance the storytelling dramatically.
MEDIA PERSUASION TECHNIQUES
Course code
VICD213Credit
3Theoretical
3Practical
0Ects
5
Media Persuasion Techniques course examines propaganda as a phenomenon and as a technique employed for promoting causes, both “good” and “bad”. The course traces the ways in which propaganda has been used by different parties in different historical and political contexts. It examines various terms and concepts related with the notion of propaganda and persuasion and explores the major theoretical perspectives related to propaganda. Students learn about different forms of propaganda and discuss its commonalities and differences from other fields such as public relations and advertising. The students are required to read, research, write and present different propaganda case studies.
Fourth Semester
HISTORY OF CIVILIZATION
Course code
HIST100Credit
0Theoretical
2Practical
0Ects
2
The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. As well as examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human beings on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, intellectual, philosophical and scientific aspects in these entities are also examined in this course.
MEDIA LAW AND ETHICS
Course code
ILAW242Credit
3Theoretical
3Practical
0Ects
5
The purpose of this course is twofold: first, to discuss ethical principles and codes for various media professions such as journalism, public relations and advertising, and to discuss how these guidelines have and have not been applied in specific cases. Second, the course focuses on specific issues such as the invasion of privacy, defamation, obscenity, racial hatred, hate speech, intellectual property and copyright within the scope of media law. The course also concentrates on press freedom as well as basic knowledge of international law necessary for understanding how media law affects media institutions. Term project provides students with the opportunity to research and question local laws and regulations in the field of media and ethics in their own countries.
MODERN TURKISH HISTORY
Course code
TARH100Credit
0Theoretical
2Practical
0Ects
2
In this course, Ottoman state and society, factors causing the collapse of the state; Ottoman modernization; Tripoli and Balkan Wars, World War I, Mudros Armistice and Sevres Agreement; parties and associations, the national resistance movement led by Mustafa Kemal, the Havza and Amasya Circulars, the Congresses, the National Pact, the Turkish Grand National Assembly; the rebellions, the regular army and the War of Independence; the Mudanya Armistice, the Lausanne Peace Treaty; Revolution in the political field, secularization of the state and society, abolition of the sultanate, declaration of the republic, abolition of the caliphate; 1921 and 1924 constitutions, constitutional changes; Sheikh Said Rebellion; Multi-party experience, secularization and modernization in law, nationalization and secularization in education, Kemalizm and 6 principles, Turkish foreign policy(1923-1938) are covered.
UNIVERSITY ELECTIVE
Course code
UNIEXX1Credit
3Theoretical
3Practical
0Ects
5
.
DIGITAL IMAGE PROCESSING
Course code
VICD204Credit
3Theoretical
2Practical
2Ects
5
Digital technologies has been transforming the field, communication, visual communication specifically. Products of these technologies surrounding us in our current world. Digital images and videos are developed and used for specific purposes in every fields of arts and sciences. This course knows this importance and introduces students to analytical tools and methods which are currently used in digital image processing as applied to image information for human visual perception. The general aim of the course is to explore the structure and meaning of the graphic and bitmap images; creation, editing, processing digitally for various media. Essential editing tools such as Photoshop will be taught to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools.
USER INTERFACE DESIGN
Course code
VICD208Credit
3Theoretical
2Practical
2Ects
4
This course teaches how information obtained from the clients, sales, and marketing is used to design and develop compelling visual experience Web sites for multiple platforms, including mobile devices, tablets, and desktops. The students will learn more about wireframes, color schemes, tones, design templates, formatting, and typography. This course builds upon the students’ abilities to implement user analysis techniques, usability concepts, usability testing procedures and the vital role of testing to publish and maintain a Web site and smart device applications. The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.
COMMERCIAL PHOTOGRAPHY
Course code
VICD210Credit
3Theoretical
2Practical
2Ects
6
The main aim of Commercial Photography is to establish moderately advanced photographic practices geared towards an understanding of the commercial application and development of photographic skills. Commercial photography covers a wide range of photographic disciplines. In this course students learn the principles behind photographic lighting, study the art of portrait photography, or develop their time-lapse photography skills. In the Commercial Photography course, students will be able to build valuable technical, critical and business skills through lectures, seminars, tutorials, workshops and group works. The focus of commercial photography course is on commercial photography shooting and posing, plus lighting and creative techniques.
AREA ELECTIVE
Course code
VICDXX1Credit
3Theoretical
3Practical
0Ects
5Fifth Semester
DIGITAL VIDEO PROCESSING
Course code
COMM403Credit
3Theoretical
2Practical
2Ects
6
The general aim of Digital Video Processing is to explore the structure of the video and to understand the nature of moving images and editing them digitally. Basics of digital video editing tools such as Adobe Premiere and After Effects will be given to the students as the tools to work with. Students will be expected to use their previous design experience with their new tools. Within the scope of the course spatio-temporal sampling, motion analysis, parametric motion models, motion-compensated filtering, and video processing operations including noise reduction, restoration, super-resolution, deinterlacing and video sampling structure conversion, and compression will be examined. Video segmentation and layered video representations, watermarking, video streaming, compressed-domain video processing, and digital TV will also be covered in the course.
UNIVERSITY ELECTIVE
Course code
UNIEXX2Credit
3Theoretical
3Practical
0Ects
4
UNIVERSITY ELECTIVE
SUMMER TRAINING-I
Course code
VICD200Credit
0Theoretical
0Practical
0Ects
5
This is the first of the two summer training courses. It provides students with the opportunity to gain practical, real-world experience in the fields of visual communication design and to develop professional contacts that will help them as the launch their careers after graduation. Students will arrange the internships in association with the department and are required to complete a minimum of four weeks with their chosen organization, in accordance with rules and regulations set out by the faculty. After completing the internship, students will be interviewed by a panel of Visual Communication Design Department members to assess and discuss their experiences, based on the work that the student has produced at the organization and the report made by their employers.
GRAPHIC PRODUCTION TECHNIQUES
Course code
VICD301Credit
3Theoretical
3Practical
0Ects
3
This course is designed to introduce students to the methods of technical production for graphic design. Within this perspective the course concentrates not only the history and evolution of print technology but also its technical side including types of printing, descriptions on colour separation process, camera-ready art, matrix, cutting, and binding techniques. Other related topics like image preparation, electronic file management and formatting, paper and alternative printing substrates, colour management, and the major commercial printing techniques will also be presented from the perspective of their individual and collective effects on the look of graphic design applications. Students are expected to use their previous knowledge in their practical projects.
2D ANIMATION
Course code
VICD305Credit
3Theoretical
2Practical
2Ects
4
This course prepares students for the design profession by providing opportunities to undertake project-based design briefs specific to their major studies in Graphic Design or Web Design or Motion Graphics. This course also allows students to study classically trained animated films to gain a fundamental and functional understanding of two of the major 2D digital animation software packages available: Flash and After Effects. Students will work in a simulated production environment to create a short animated film. Following their short films, students learn more about the After Effect interface through an exercise in which they create and animate a character. Lessons consist of lectures and computer laboratory applications.
ADVERTISING DESIGN
Course code
VICD307Credit
3Theoretical
2Practical
2Ects
4
Advertising Design focuses on the role of design in an advertising context. It concentrates on advertising strategy based on media and marketing realities. Students will explore specific areas of advertising, including consumer goods, consumer service and public service. Within the scope of the course, the problems of designing graphic material to sell products, services and ideas, the principles of advertising design and their applications, the preparation of roughs and comps and their presentations, a combination of effective, use of illustration, typography and photography for both communication and marketing purposes will be considered. Students are expected to select and focus on specific design in advertising industry.
AREA ELECTIVE
Course code
VICDXX2Credit
3Theoretical
3Practical
0Ects
5
.
Sixth Semester
Research Methods for Communication
Course code
COMM366Credit
3Theoretical
3Practical
3Ects
5
An investigation of fundamentals of applied social science research techniques focusing on communication studies. In the concept of the course, research processes, theory construction and hypothesis development, basic choices in research design including focus group interviews, case studies, survey research and experimentation; sampling design; measurement and instrument design; reliability and validity in measurement, and exploratory and confirmatory factor analysis are examined.
UNIVERSITY ELECTIVE
Course code
UNIEXX3Credit
3Theoretical
3Practical
0Ects
43D ANIMATION
Course code
VICD306Credit
3Theoretical
2Practical
2Ects
4
This course will teach students an overview of developing 3D animation from modelling to rendering. Students will learn the basics of surfacing, lighting, animation and modelling techniques and will explore volumetrics, and modifiers. The end of the semester, students will have created several short films, advertisements and public spots. 3D Animation is a film making technique by creating motion with picture frames coming one after another instead of using a recording technique. The course covers particularly the creation of animation using computers. Lessons consist of lectures and computer laboratory applications.
PACKAGE DESIGN
Course code
VICD308Credit
3Theoretical
2Practical
2Ects
5
This is an introduction to package design. It consists of two aspects, theoretical and practical. While theoretical aspect starts with packaging design history and goes to the implementation of commercial and governmental regulations, its practical aspect includes aesthetics, marketing, package manufacturing requirements, and works for constructing brand identity, cost considerations, permeability and shelf life, environmental impact, prototyping, field testing and evaluation. Examples of packaging design as a marketing tool is explored focusing on the food and cosmetics industry. Interesting design solutions are exemplified emphasizing on graphic design and layout including a variety of package needs. Students are expected to develop a strong creative and as well as practical skills in this course.
ADVANCED COMPUTER AIDED 3D DESIGN
Course code
VICD310Credit
3Theoretical
2Practical
2Ects
5
This course aims to develop skills in advanced 3D digital design programs, Digital Modelling and Prototyping. The course is intended as a complementary to CAD oriented courses in various disciplines like modelling, product design and product development. Cartoon and Animation Department students are encouraged to participate. During this course, the existing CAD skills are deepened and further applied. The use of advanced 3D digital design programs like Maya, 3D Studio Max, Lightwave, Cinema 4D, Rhino and Solid Works will be introduced and demonstrated. Students will concentrate in the programs most relevant to their specific background and interests and will execute their designs in 3D printer. Lessons also consist of exercises and applications in 3D printer laboratory.
WORD AND IMAGE IN MOTION
Course code
VICD312Credit
3Theoretical
2Practical
2Ects
4
Time-based mediums such as film and video. Opening titles and credit sequences. Translation of two dimensional storyboards into moving type and image. The relationship between graphic design and time-based mediums such as film and personal and commercial video are examined. Students choose from existing films, text sources and performance work to create opening titles and credit sequences. Two-dimensional storyboards are developed and critiqued, then translated into moving type and image. The coursework utilizes director or other appropriate computer programs; previous knowledge of these programs is not required. Joint projects with students from other departments (who are working in film, video or performance) are encouraged for practical experience in group work process. Lessons consist of lectures and computer laboratory applications.
CORPORATE IDENTITY DESIGN
Course code
VICD316Credit
3Theoretical
2Practical
2Ects
3
Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored
by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.
Seventh Semester
POLITICAL ECONOMY AND MEDIA
Course code
COMM457Credit
3Theoretical
3Practical
0Ects
5
This course aims to promote critical thinking about the relationship between economics factors, political ideology and media production. Students will study economic concepts - including the supply chain, horizontal and vertical expansion, fixed and variable costs, market failure, public good, and economies of scale and scope – and learn how they can be applied to a range of contemporary media industries. The course will also examine the ways in which market regulation, the globalisation of production and consumption, and technological convergence are shaping the future of media industries. In addition, students will conduct and present original research about contemporary media mergers and acquisitions.
UNIVERSITY ELECTIVE
Course code
UNIEXX4Credit
3Theoretical
3Practical
0Ects
5
.
SUMMER TRAINING-II
Course code
VICD300Credit
0Theoretical
0Practical
0Ects
5
This is second and final summer training course required by the department. It provides students another opportunity to gain practical experience in visual communication design departments and to develop a specialism within the field. Students will arrange the internships in association with the department and are required to complete a minimum of four weeks with their chosen organization, in accordance with rules and regulations set out by the faculty. They are encouraged to find a position that provides an alternate but complementary experience to their first internship. As before, students will be interviewed by a panel of Visual Communication Design Department members to assess and discuss their experiences, based the work the student has produced at the organization and the report made by their employers.
GRADUATION PROJECT-I
Course code
VICD401Credit
4Theoretical
2Practical
4Ects
6
This course, which is the first step of the Graduation Projects II, is designed for students to show their final development in specific projects. It prepares students both for a large-scale exhibition and a professional portfolio. Students, with the assistance of their lecturer, will develop a concept and then choose the most suitable medium for their projects. There will be in-class discussions on how to utilize the concept in the best possible way, and treat the subject matter and material. After completing their specific projects students are expected to show and defend their work in front of a jury which will be established by the department.
INTERACTIVE ART AND DESIGN
Course code
VICD407Credit
3Theoretical
3Practical
0Ects
3
Building upon the concepts learned in Visual perception and Design, this course presents a new challenge to the student: to use art and design methodologies for the creation of virtual worlds, interactivities and environments. Within this scope this course introduces and expands the concepts, aesthetics, and techniques and the impact of technology and new media critical to the exploration and authoring of interactive art and design works. The conceptual framework of the course includes an understanding of the psychological and cultural/social contexts of interactive media access, media ecologies, content composition, sensing of physical environments, spatial narrativity and venue development.
DESIGN ETHICS
Course code
VICD409Credit
3Theoretical
2Practical
2Ects
3
In this course, the students will first learn about how designers influence the creation of products, images, infrastructure and environments surrounding us, both virtual and real. They will learn the behavioral and social dynamics of particular circumstances associated with design, and how, acting in a deliberate manner, designers engage with the problems facing their communities, and solve them by developing pragmatic, creative and innovative solutions. Design Ethics is designed specifically for discussing ethical issues which designers face in the process of creation. Within this perspective, fundamental questions like ‘what is an artist’s duty to art and society’, ‘how and why art should be created with ethical and moral principles’ and other issues surrounding ethics and design will be discussed and answered based on specific cases.
AREA ELECTIVE
Course code
VICDXX3Credit
3Theoretical
3Practical
0Ects
5Eighth Semester
GRADUATION PROJECT-II
Course code
VICD402Credit
4Theoretical
2Practical
4Ects
7
This course is the conclusion of Graduation Project I. This course concentrates on individual projects in a wide range of interdisciplinary fields of visual arts and design such as video-art, multimedia, and installation. Students, with the assistance of their lecturer, will develop a concept and then choose the most suitable medium for their projects. There will be in-class discussions on how to utilize the concept in the best possible way, and treat the subject matter and material. Students are expected to produce works of a professional level. After completing their specific projects students are expected to show and defend their works in front of a jury which will be established by the department.
ADVANCED 3D MODELLING
Course code
VICD408Credit
3Theoretical
2Practical
2Ects
7
This course is designed to introduce the essentials of 3D modelling methods. The aim is that students prepare a 10 second TV commercial using 3D technique and through this study experience the process from design to the end product. Within the context of this course, 3D geometric shapes, texture, surface channels and surface mapping, procedural textures, image mapping, light types and settings, camera settings and use, lighting as well as a variety of rendering options, including ray-tracing, will be presented. Students are expected to develop specific projects using technical knowledge, and related software like Adobe Creative Suite, 3D Max, and Adobe After Effects.
AREA ELECTIVE IV
Course code
VICDXX4Credit
3Theoretical
3Practical
0Ects
3
AREA ELECTIVE IV
AREA ELECTIVE V
Course code
VICDXX5Credit
3Theoretical
3Practical
0Ects
3
AREA ELECTIVE V
AREA ELECTIVE
Course code
VICDXX6Credit
3Theoretical
3Practical
0Ects
3
AREA ELECTIVE
Elective Courses
TRNC citizens and TR citizen candidate students who have completed their entire high school education in TRNC. They are placed in undergraduate programs in line with their success in the CIU Student Placement and Scholarship Ranking Exam and the programs they prefer.
Students who are successful in the exam can register from the TRNC Marketing Office.
Applicants can directly apply online to our undergraduate programs by using the application portal. Please fill in your details correctly and upload all the required documents listed on the last page of the application form.
Required documents;
- Completed application form,
- Higher/Secondary Certificate or equivalents (e.g. O/A’Level, WAEC/NECO)
- Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival,
- Scanned copy of international passport/birth certificate,
- Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application).
Cyprus International University provides academic scholarships for its students as an incentive for success, with most students benefiting from 50%, 75% or 100% scholarships or discounted tuition fees. Click for more information.
| Non-Scholarship | 50% Scholarship | |
| Undergraduate Programs | € 5.843,00 | € 3.099,00 |
Click for more to learn about fees in line with the Tuition Fee Calculation system.
Program Outcomes
PO1: Have knowledge which is supported by up-to-date primary and secondary course books and application tools in the field of Visual Communication Design
PO2: Have the technical knowledge necessary for the field of Visual Communication Design
PO3: Have knowledge about universal human rights, social justice, quality management, environmental protection, and workplace health.
PO4: S/he visualizes imagined things in a coherent structure
PO5: S/he defines the problems related to communication and finds possible solutions for these problems.
PO6: S/he has skills to manage a project/work related to Visual Communication Design independently.
PO7: S/he develops and applies projects and activities related with his/her social environment with an awareness of social responsibility.
PO8: S/he designates and manages the requirements and processes of learning.
PO9: S/he, equipped with advanced knowledge and skills in Visual Communication Design education, who interprets and evaluates data, identifies and analyses problems and finds solutions based on research and facts.
PO10: S/he can take responsibility as an individual and a team member in complex and unforeseen problems related to Visual Communication Design projects.
PO11: S/he plans, manages and finishes media content under time restrictions.
PO12: S/he approaches advanced knowledge and skills from a critical perspective.
PO13: S/he is aware that the Visual Communication Design Department has close ties with new technological developments and also aware of the importance of pursuing these developments which have vital importance for creating new media content.
PO14: S/he is a person who informs and expresses thoughts for possible solutions related with Visual Communication Design contents prepared for related individuals and organizations.
PO15: S/he shares developments and data related to Visual Communication Design with specialists and non-specialists
PO16: S/he acts in Visual Communication Design projects in accordance with social, scientific, cultural and ethical norms.