Faculty of Economics and Administrative Sciences

Digital Media and Marketing

Duration 4 Years
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About the Department

The program focuses on providing a wide picture of the rapid technological innovations blended with culture and art which requires creativity, progressive knowledge and technology along with conventional knowledge bases. As today’s technology centered society requires an ability to predict future directions of high technology and meet new demands with creative approaches, the program offers customized courses to meet the needs of companies including the development of globally competitive skills for students reflecting global culture and technology trends, especially in marketing field.

The program offers the most up-to-date curriculum in order to meet the demanding needs of qualified and talented professionals, who can navigate networked media and marketing in rapidly changing conditions. The program offers a perspective of a rapidly changing world with its interdisciplinary nature, and aims to equip students with the theoretical knowledge and practical applications of current digital media and marketing programs in today's business world.

Education Opportunities

The four-year curriculum aims to develop students’ knowledge and skills both theoretically and practically. In the first two semesters, students take courses in Basic Communication, Media and Marketing, Information Technologies, English and Economics.
They are also given Digital Media and Digital Marketing courses starting from the 3rd semester. Fourth semester and onwards, the students have the opportunity to take different courses related to the field they want to specialize in.

dijital medya ve pazarlama lisans programi

Career Areas

Nowadays, digital media has become popular in education as well as in all aspects of our lives. As a result of the widespread use of the digital media, new concepts such as e-commerce and e-marketing have emerged. Thus, it is expected that the education of individuals who want to work in many sectors will be planned accordingly. At this point, trained personnel is a requirement for the use of digital media, as it is used in all areas of the trading sector. In light of these developments, there is a need for educated academics who can train personnel in this field. Graduates of this program will be able to find jobs in different areas of the media and marketing sector, as well as being able to pursue a postgraduate degree in this field.

Contact

Faculty of Economics and Administrative Sciences
Çevik Uraz Center, CU241
Tel: +90 392 671 1111 Extension: 2201
Faculty E-mail: secretary-fes@ciu.edu.tr

Compulsory Courses

First Semester
INTRODUCTION TO DIGITAL MEDIA AND COMMUNICATION

Course code

DMMA101

Credit

3

Theoretical

3

Practical

0

Ects

6
INTRODUCTION TO DIGITAL MEDIA AND COMMUNICATION
MICROECONOMICS

Course code

ECON101

Credit

3

Theoretical

3

Practical

0

Ects

7
This course involves introduction to economics with the question; What is economics? Micro and Macro Economics, Needs, wants, preferences, scarcity and consumer preferences, Production Possibilities Frontier, Opportunity Cost, Budget Line, Cost-Benefit Principle, Explicit and Implicit costs, Elasticity -Inferior goods, normal goods, luxury goods, complement goods and substitute goods, Demand Curve and Supply Curve, Excess demand and supply, Demand and Supply functions, Equilibrium price and quantity by using functions, Types of taxes and their effects on demand and supply,Types of Costs; Fixed costs and variable costs. Calculating total revenue and total costs, Calculating profit and loss, Calculating Break even quantity, Drawing Break Even chart, Types of Depreciation and calculating depreciation all will be focused on.
READING AND WRITING SKILLS-I

Course code

ENGL141

Credit

3

Theoretical

2

Practical

2

Ects

4
This course aims to develop students' listening, speaking, reading - writing and study skills. The course provides students with the opportunity to develop their communication skills through controlled activities and to equip students with the basic study skills necessary to follow the curriculum of English. This course also provides students with the opportunity to process the newly acquired knowledge and to develop their ability to ask questions about how to apply the new knowledge to new situations and ask them to think critically. In addition, this course will enable students to learn about the different strategies required to review the various reading pieces, such as finding the main idea and distinguishing the details from the main idea.
INFORMATION TECHNOLOGY

Course code

ITEC101

Credit

3

Theoretical

2

Practical

2

Ects

5
The aim of this course is to give the students an understanding about the computer fundamentals such as type of computers, hardware, software, network, web, Internet, computer security and other emerging technologies such as e-commerce, blogs, wiki, RSS, social networking, and Google applications, health concerns, green computing, and accessibility. Students will be able to understand many of the key ethical, legal and social issues related to information technology and how to interpret and comply with ethical principles, laws, and regulations. At the end of this course students will be familiar with the computer terminology as well as hands-on practices with some of the application programs using Microsoft Office (Word and PowerPoint) exercising on preparing reports, formatting, inserting charts etc.
SOCIOLOGY

Course code

SOCY101

Credit

3

Theoretical

3

Practical

0

Ects

5
This introductory course in Sociology begins with an overview of the nature of the discipline, followed by a survey of various aspects of the structures and dynamics of social life. The history of sociology, the views of its founders and the major modern sociological perspectives are examined afterwards. Research methods and theories in sociology are explored to illustrate how thinking sociologically adds to our knowledge of the world around us. In this course, basic topics of sociology such as culture, socialization, media, family, education, social stratification, urbanization, social change are analyzed through different sociological perspectives. The course is accommodated to groups of students with different backgrounds and professional education. Class discussions on covered topics are encouraged and are valuable parts of this course.
MODERN TURKISH HISTORY

Course code

TARH100

Credit

0

Theoretical

2

Practical

0

Ects

2
In this course, Ottoman state and society, factors causing the collapse of the state; Ottoman modernization; Tripoli and Balkan Wars, World War I, Mudros Armistice and Sevres Agreement; parties and associations, the national resistance movement led by Mustafa Kemal, the Havza and Amasya Circulars, the Congresses, the National Pact, the Turkish Grand National Assembly; the rebellions, the regular army and the War of Independence; the Mudanya Armistice, the Lausanne Peace Treaty; Revolution in the political field, secularization of the state and society, abolition of the sultanate, declaration of the republic, abolition of the caliphate; 1921 and 1924 constitutions, constitutional changes; Sheikh Said Rebellion; Multi-party experience, secularization and modernization in law, nationalization and secularization in education, Kemalizm and 6 principles, Turkish foreign policy(1923-1938) are covered.
TURKISH

Course code

TURK100

Credit

0

Theoretical

2

Practical

0

Ects

2
This course provides an orientation to modern Turkish language for foreign students who wish to communicate in this language for their needs. It mainly focuses on the differences between Turkish and English Alphabets, especially the sounds and the letters which are not included in the English alphabet (i.e. Turkish letters ç-ğ-i-ö-ş-ü). In addition, basic grammar and sentence structure forms in Turkish are practised. The required grammar and vocabulary will also be developed through their adaptation to daily situations in contexts such as introducing yourselves, greeting, talking about the things they possess by using possessive adjectives, forming positive, negative and question sentences by using present simple, telling the time, talking about their own timetables, using demonstrative pronouns when describing the place of objects and becoming familiar with vocabulary related to family members.
Second Semester
INTRODUCTION TO DIGITAL MARKETING

Course code

DMMA102

Credit

3

Theoretical

3

Practical

0

Ects

7
DİJİTAL PAZARLAMAYA GİRİŞ
INTRODUCTION TO PUBLIC RELATIONS

Course code

DMMA104

Credit

3

Theoretical

3

Practical

0

Ects

6
INTRODUCTION TO PUBLIC RELATIONS
READING AND WRITING SKILLS-II

Course code

ENGL142

Credit

3

Theoretical

2

Practical

2

Ects

4
This course is the continuation of ENG 101. The course aims to improve students' listening, speaking, reading, writing and working skills. In the course, students are guided in writing compare and contrast essays using Venn diagram. In addition, the aim of the course is to learn the necessary conjunctions for composition writing. In addition, the students will be able to write a four-part critical composition by learning the difference between ideas and factual real sentences and how to write the opposing opinion and sentences used to refute it. Thus, the students will be able to distinguish between the compare and contrast essay and discursive essay. Students will also be able to make presentations by using presentation techniques. In addition, this course aims to summarize the reading pieces of the students and to use the strategies of reading and to draw conclusions and meanings using their reading skills.
HISTORY OF CIVILIZATION

Course code

HIST100

Credit

0

Theoretical

2

Practical

0

Ects

2
The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. As well as examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human beings on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, intellectual, philosophical and scientific aspects in these entities are also examined in this course.
INFORMATION TECHNOLOGY II

Course code

ITEC102

Credit

3

Theoretical

2

Practical

2

Ects

6
This course aims to teach concepts concerning computer assisted education, its basic theories, implementation methods. It will introduce Microsoft Word and how to use the most common formatting and review tools needed to create a Word Document that can be printed. This course also introduces the student to PowerPoint, which is a Microsoft application that lets one create professional computerized presentations. The presentations can include slides, animations, graphics, drawings, and more. Students will be taught to building and editing worksheets, formatting and printing worksheets, sorting, filtering, and analyzing list data; working with formulas and functions, and charting in MS Excel. In this course students will learn as well the basic concepts of macros.
PSYCHOLOGY

Course code

PSYC110

Credit

3

Theoretical

3

Practical

0

Ects

6
The aim of this course is to provide an introduction to the wide range of topics covered by psychology. By the end of the course, students will be familiar with the major theories and the methods of research used to analyse behavior. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.
TURKISH LANGUAGE

Course code

TREG100

Credit

0

Theoretical

2

Practical

0

Ects

2
The aim of the course is to develop language consciousness, to improve the grammatical knowledge, and to increase the understanding and writing skills. This course is based on the educational development of the usage of the language and improvement of expressions. Improvement of basic knowledge about the Turkish language is the main target.
Third Semester
INTERCULTURAL COMMUNICATION

Course code

DMMA201

Credit

3

Theoretical

3

Practical

0

Ects

7
INTERCULTURAL COMMUNICATION
MARKETING MANAGEMENT

Course code

DMMA203

Credit

3

Theoretical

3

Practical

0

Ects

7
MARKETING MANAGEMENT
POPULAR CULTURE AND MEDIA

Course code

DMMA205

Credit

3

Theoretical

3

Practical

0

Ects

6
POPULAR CULTURE AND MEDIA
PRINCIPLES OF ADVERTISING

Course code

DMMA207

Credit

3

Theoretical

3

Practical

0

Ects

6
PRINCIPLES OF ADVERTISING
ADVANCED READING AND WRITING SKILLS-I

Course code

ENGL241

Credit

3

Theoretical

2

Practical

2

Ects

4
The objective of the course is to develop sophomore students’ academic reading and writing skills. First of all, the course aims to identify the distinct differences between a 3-paragraph and a 5-paragraph essay. Then students are in introduced to the format of a five-paragraph descriptive essay, which includes choosing a topic, making an outline by inserting the thesis statement, a topic sentence for each body paragraph along with the supporting sentences and a concluding paragraph. In terms of reading, students will learn previewing a reading text to predict what it will be about, identifying and outlining the main ideas, skimming and scanning a text to make predictions, reading and interpreting data in charts, graphs and tables. Students will acquire effective presentation techniques.
Fourth Semester
SOCIAL MEDIA IN COMMUNICATION

Course code

DMMA202

Credit

3

Theoretical

3

Practical

0

Ects

7
SOCIAL MEDIA IN COMMUNICATION
CREATIVE DIGITAL MEDIA PRODUCTION

Course code

DMMA204

Credit

3

Theoretical

3

Practical

0

Ects

7
CREATIVE DIGITAL MEDIA PRODUCTION
NEW MEDIA TECHNOLOGIES

Course code

DMMA206

Credit

3

Theoretical

3

Practical

0

Ects

6
NEW MEDIA TECHNOLOGIES
FACULTY ELECTIVE

Course code

DMMAXX1

Credit

3

Theoretical

3

Practical

0

Ects

6
FACULTY ELECTIVE
ADVANCED READING AND WRITING SKILLS-II

Course code

ENGL242

Credit

3

Theoretical

2

Practical

2

Ects

4
The course is the continuation of ENG 201. First of all, the course aims to identify the distinct differences between a 3-paragraph opinion essay and a 5-paragraph argumentative essay. Then students are introduced to the format of a 5-paragraph argumentative essay, which includes choosing a topic, making an outline by inserting the thesis statement, a topic sentence for each body paragraph along with the supporting sentences, a counter-argument and a refutation, and a concluding paragraph. In terms of reading, students will learn how to draw conclusions by inferring information from a text, practice annotating and highlighting texts, how to recognize and analyse comparison and contrast in a text. Students will also acquire effective presentation techniques.
Fifth Semester
SUMMER TRAINING I

Course code

DMMA200

Credit

0

Theoretical

0

Practical

0

Ects

5
SUMMER TRAINING I
MEDIA LAW AND ETHICS

Course code

DMMA301

Credit

3

Theoretical

3

Practical

0

Ects

5
MEDIA LAW AND ETHICS
RESEARCH METHODS FOR SOCIAL SCIENCES

Course code

DMMA303

Credit

3

Theoretical

3

Practical

0

Ects

5
RESEARCH METHODS FOR SOCIAL SCIENCES
BRAND MANAGEMENT

Course code

DMMA305

Credit

3

Theoretical

3

Practical

0

Ects

5
MARKAYÖNETİMİ
DEVELOPING A DIGITAL BUSINESS

Course code

DMMA307

Credit

3

Theoretical

3

Practical

0

Ects

5
DEVELOPING A DIGITAL BUSINESS
FACULTY ELECTIVE

Course code

DMMAXX2

Credit

3

Theoretical

3

Practical

0

Ects

5
FACULTY ELECTIVE
Sixth Semester
CORPORATE IDENTITY DESIGN

Course code

DMMA302

Credit

3

Theoretical

3

Practical

0

Ects

6
CORPORATE IDENTITY DESIGN
MEDIA PLANNING IN ADVERTISING

Course code

DMMA304

Credit

3

Theoretical

3

Practical

0

Ects

6
MEDIA PLANNING IN ADVERTISING
CONSUMER BEHAVIOR

Course code

DMMA306

Credit

3

Theoretical

3

Practical

0

Ects

6
CONSUMER BEHAVIOR
INTEGRATED MARKETING COMMUNICATION

Course code

DMMA308

Credit

3

Theoretical

3

Practical

0

Ects

6
INTEGRATED MARKETING COMMUNICATION
FACULTY ELECTIVE

Course code

DMMAXX3

Credit

3

Theoretical

3

Practical

0

Ects

6
FACULTY ELECTIVE
Seventh Semester
SUMMER TRAINING II

Course code

DMMA300

Credit

0

Theoretical

0

Practical

0

Ects

5
SUMMER TRAINING II
CYBER CULTURE

Course code

DMMA401

Credit

3

Theoretical

3

Practical

0

Ects

5
SİBER KÜLTÜR
DIGITAL MEDIA PORTFOLIO

Course code

DMMA403

Credit

3

Theoretical

3

Practical

0

Ects

5
DIGITAL MEDIA PORTFOLIO
DATABASE MARKETING

Course code

DMMA405

Credit

3

Theoretical

3

Practical

0

Ects

5
DATABASE MARKETING
ELECTIVE

Course code

DMMAXX4

Credit

3

Theoretical

3

Practical

0

Ects

5
ELECTIVE
ELECTIVE

Course code

DMMAXX5

Credit

3

Theoretical

3

Practical

0

Ects

5
ELECTIVE
Eighth Semester
WEB DESIGN AND MARKETING

Course code

DMMA402

Credit

3

Theoretical

3

Practical

0

Ects

6
WEB DESIGN AND MARKETING
DIGITAL CAMPAIGN MANAGEMENT

Course code

DMMA404

Credit

3

Theoretical

3

Practical

0

Ects

6
DIGITAL CAMPAIGN MANAGEMENT
DIGITAL PROPAGANDA

Course code

DMMA406

Credit

3

Theoretical

3

Practical

0

Ects

6
DIGITAL PROPAGANDA
ELECTIVE

Course code

DMMAXX6

Credit

3

Theoretical

3

Practical

0

Ects

6
ELECTIVE
ELECTIVE

Course code

DMMAXX7

Credit

3

Theoretical

3

Practical

0

Ects

6
ELECTIVE

Elective Courses

SALES MANAGEMENT

Course code

BUSN470

Credit

3

Theoretical

3

Practical

0

Ects

6
The main purpose of this course is to prepare students to become effective sales managers in today’s hyper-competitive environment and global economies —by integrating current smart technologies, research and development activities, and strategic thinking skills in applying real industry. This course will enable students to gather data and information about sales management as major business function with an overview of the sales perspective, sales environment, sales technique and sales control. This course covers the topics such as what must still be the most important element of the marketing mix for the students and practitioners. This course provides the basis for the consistent cadence of sales inspections for creating a selling quality and excellence which help the students to develop their understanding against role-base competencies.
STATISTICAL APPLICATIONS FOR SOCIAL SCIENCES

Course code

STAT461

Credit

3

Theoretical

3

Practical

0

Ects

5
The course aims to instruct students to use word, excel and statistical packages in an integrated approach at an advanced level. In this course students will be presenting their statistical applications on Power Point in a professional manner; using statistical capabilities to get simple percentages to complex analyses of variance, multiple regressions, and general linear models as well as to generate tabulated reports, charts and plots of distributions and trends. The course makes statistical analysis more accessible fort he beginner and more convenient for the experienced user.It offers a simple and efficient spreadsheet-like facility for entering data and browsing the workingdata file.
OPERATIONS AND PRODUCTION MANAGEMENT

Course code

BUSN460

Credit

3

Theoretical

3

Practical

0

Ects

7
This course is designed to provide students with an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization. This course introduces students to the concepts underlying effective operation and control of manufacturing and service businesses. It states approaches to production control, inventory policy, facilities planning, methods improvement and technological assessment decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, materials requirements planning (MRP), project management and quality control with aided computer soft wares are studied.
INTERNATIONAL MARKETING

Course code

BUSN484

Credit

3

Theoretical

3

Practical

0

Ects

6
PROJECT MANAGEMENT

Course code

BUSN441

Credit

3

Theoretical

3

Practical

0

Ects

6
This course introduces the concept of managerial process in project management. It explores the process of lifecycle management of projects and the tools for decision making. The course will cover the important topics of project management process including cost and time estimation, project scheduling, managing risk, outsourcing, project closure and how to become an effective project manager. The technical and behavioral issues in project management with a broad range of industries to which project management principles can be applied will be also highlighted. By the end of this course the students will be able to understand how project management theories are practiced in business cases and will be able to apply theories in real life cases.
CRITICAL THINKING FOR MANAGERS

Course code

BUSN385

Credit

3

Theoretical

3

Practical

0

Ects

6
This course aims to develop students’ abilities and skills to think critically, to respect others’ points of view and also to analyze and direct academic arguments. In this course students are also directed to raise questions and analyze the scientific texts logically and critically. The course guides the students to conduct a critical analysis of what they read and also provide them with opportunities to practice and develop their skills by writing their reflections on the materials studied and the progress of their own learning. Moreover, the course will help students learn how to identify and analyze problems academically and offer appropriate and scientific alternative suggestions for solving such problems.
MANAGEMENT SCIENCE

Course code

BUSN321

Credit

3

Theoretical

3

Practical

0

Ects

6
Management science course combines elements of management and decision-making with mathematical and quantitative analysis. It involves the use of mathematical models and methods to solve problems and make decisions in a variety of settings, including business, government, and non-profit organizations. The course covers topics such as optimization, forecasting, decision analysis, and simulation, and may also include elements of computer programming and data analysis. The goal of the course is to provide students with the skills and knowledge they need to analyze complex problems and make effective decisions using quantitative methods.
INTERNATIONAL BUSINESS MANAGEMENT

Course code

BUSN471

Credit

3

Theoretical

3

Practical

0

Ects

ORGANIZATION THEORY

Course code

BUSN361

Credit

3

Theoretical

3

Practical

0

Ects

CREATIVITY AND INNOVATION

Course code

BUSN236

Credit

3

Theoretical

3

Practical

0

Ects

6
CREATIVITY AND INNOVATION Creativity, innovation, and change require a unique mindset and collection of mental tools. In this course, students will be introduced to the CIC mindset and cover basic tools for innovating. First, they will learn how to alter the way the brain works to produce ideas and they will discover that creativity comes in many different shapes and sizes, each of which is equally important in solving business problems. Specifically, they will learn about four key variables that define and describe creative diversity, including your creative style and creative level. They will also learn how creative diversity impacts the ideas you generate and how you make use of them, as well as how to recognize and appreciate the creative diversity of others around you.
COMPARATIVE ECONOMIC SYSTEMS

Course code

ECON374

Credit

3

Theoretical

3

Practical

0

Ects

6
This course aims to make undergraduate students familiar with the major concepts, theories, and debates in comparative economic systems. The course is aimed to maintain the students’ representations of the complexity of the economy of global market. Comparative economic systems are often viewed as a divergence of traditional economics types: free and planned economies with a new type of mixed systems. This course focused on the comparison of three main types of economics systems: Anglo-Saxon, Continental and Asian. The course covers many issues to compare legal systems, corporate governance, financial market, energetic systems, human capital, inequality, social policies, etc. Additional attention was paid to informal institutions (corruption and organized crime), which could be “normal” institutions in economic sense.
SMALL BUSINESS MANAGEMENT

Course code

BUSN416

Credit

3

Theoretical

3

Practical

0

Ects

6
SMALL BUSINESS MANAGEMENT
MONEY AND BANKING

Course code

BUSN332

Credit

3

Theoretical

3

Practical

0

Ects

6
This course is designed to explain the importance of money and banking to economic activity. This course offers a systematic analysis of monetary theories and the financial system. Apart from exposing students to different approaches in monetary analysis, the course places a special emphasis on the up-to-date analysis of how information costs affect financial structure and monetary policy. The course will cover the structure and importance of the financial system, the functions of money, behavior of interest rates, financial structure and asymmetric information, bank management and regulation, debates on macroeconomic and monetary policies, the targets and instruments of monetary policies, the transmission mechanism of monetary policy and its effectiveness, money and inflation, rational expectations and its applications.
KNOWLEDGE MANAGEMENT

Course code

BUSN410

Credit

3

Theoretical

3

Practical

0

Ects

6
This course aims at underlying the importance of knowledge and its processes in organizations. It focuses on the processes of knowledge such as creating, sharing, structuring, using and auditing in the context of knowledge management life cycle (KMLC). Furthermore, the course examines two type/dimensions of knowledge, tacit and explicit knowledge. Hierarchy of knowledge is also the key concept of knowledge management course which includes physical process, data, information, and knowledge and wisdom concepts. Knowledge management discipline, knowledge management applications and knowledge mapping techniques will be explained at this course during the Semester. Some of the additional theories such as resource based view of the organization theory, resource dependency theory, intellectual capital theory will directly be explained.
MANAGING SOCIAL RESPONSIBILITY PROJECTS

Course code

BUSN437

Credit

3

Theoretical

3

Practical

0

Ects

6
MANAGING SOCIAL RESPONSIBILITY PROJECTS

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